Free for clubs, events and leagues
Answer 12 short questions about your club or event. You get a Sponsor-Ready Score out of 100, the assets you could be selling, and the gaps a sponsor will spot first.
Illustration only. Your result comes from your answers.
What sponsors check
These make up 70 of your 100 points. The other 30 come from what you have to sell and how much of it is already on sale. Most of the gaps are quick to fix once you know which ones they are.
Points shown rounded. Model v0.5. How the score works
What you get
On screen
Out of 100, split into readiness, strength and assets on sale, so you can see exactly which part is holding you back.
On screen
Matched to your answers, so you only see what fits your ground, audience and rights. Each comes with a loose value range.
By email
The gaps costing you points, how to fix each one, and the local sectors worth approaching first.
Price data Draft
I read 563 published prices from 133 clubs in England, Scotland and Wales. Each figure is the median club price, men's teams only, and the bracket shows how many clubs it's based on.
| Asset | Semi-pro | National League | League 1 & 2 | Championship | SPFL |
|---|---|---|---|---|---|
| Match sponsorper match | £25010 clubs | £45020 clubs | £1,80016 clubs | £2,5007 clubs | £1,1959 clubs |
| Player sponsorper season | £1758 clubs | £20029 clubs | £49816 clubs | £6606 clubs | £30013 clubs |
| Static boardper season | £5009 clubs | £62216 clubs | £800 to £3,000range, 2 clubs | £3,500 to £4,500range, 1 club | £1,2005 clubs |
The tools
Built for the clubs, events and leagues that agencies don't get to, and for the brands and agencies buying from them.
Are we ready to sell? Your score, your gaps and the assets you're sitting on. scored.
LiveWhat should this cost? A low, fair and high range, with the reasoning shown. rated.
Coming nextFrom first call to proposal, with a plan for measuring results built in. pitched.
Coming nextWho's behind it
I've worked on sponsorship deals for 13 years, for a global brand, a digital agency and a measurement company. Smaller clubs and events almost never see how a price is worked out, so every number here comes with its method on show.
The benchmarks are drafts until more real clubs have tested them, and every result says so. Results are guidance, not financial or legal advice. For contracts, speak to a sports lawyer.
Four minutes